I.

I. Introduction

In the competitive arena of the national market for consumer productions industry leaders have yet another force to strive with: private label companies which recognize the potential for market succes and profitability within the appropriation of identifying features of already established national brands. These market vultures(1) otherwise doomed to an existence marked on numerous uphill battles for a blot in the market, have catch uped in and gained a competitive keenness by cashing in onward the goodwill and reputation of well-known brand name productions causing ...

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